Airtel & BIG 92.7 FM reached out to Bangaloreans this Ugadi

April 8, 2009

Airtel, Karnataka’s number one mobile network, joined hands with BIG 92.7 FM, Bangalore’s No. 1 FM Station for an initiative titled “Bekadashtu Bella” UGADI initiative. As part of this initiative, 50 kiosks were set up across Bangalore to distribute Bevu-Bella to as many people as possible and wish them joy and good fortune this UGADI – the Kannada New Year. Airtel hello tunes scratch cards were offered to those receiving Bevu-Bella from the kiosks and few lucky ones also stood chance to win Airtel goodies. The winners were also taken on air where they could wish the entire city.

Actress Neetu, Music Director Mano Murthy celebrated ugadi with BIG FM RJs Shruthi, Rashmi & Harsha

Actress Neetu, Music Director Mano Murthy celebrated ugadi with BIG FM RJs Shruthi, Rashmi & Harsha

40 lucky BIG FM listeners got to meet their favourite Kannada movie stars like Pooja Gandhi, Mano Murthy, Neetu, and personally receive Bevu-Bella along with sweets and best wishes from them. Intended to connect with approximately 50,000 people across Bangalore, Mysore, Mangalore & Udupi, this was a unique initiative to bring people together on the happy occasion of Ugadi. The station also saw Aindritha Ray visiting the BIG FM studios to wish her listeners.

Actress Pooja Gandhi with BIG FM listeners during ugadi celebrations at shoot location

Actress Pooja Gandhi with BIG FM listeners during ugadi celebrations at shoot location

Actress Aindritha Ray with RJ Harsha at BIG FM studios during Ugadi

Actress Aindritha Ray with RJ Harsha at BIG FM studios during Ugadi

50 Airtel – BIG FM kiosks were set up across various locations in Bangalore to present Bevu-Bella to people. Indiranagar, RT Nagar, Malleshwaram, Rajajinagar, Basaveshwaranagar, Shivajinagar, K.R. Market, Basavanagudi, Koramangala, Jayanagar, Banashankari, Banaswadi, Kammanahalli and KR Puram were the areas selected. 10 kiosks spread across Mangalore, 5 kiosks in Mysore and one kiosk in Udupi also distribute Bevu-Bella to the people on 26th March 2009.

Actor & Director Ramesh Aravind with blind children from Samarthanam Trust during Ugadi celebrations

Actor & Director Ramesh Aravind with blind children from Samarthanam Trust during Ugadi celebrations

The Airtel – BIG FM Ugadi festivities culminated on 27th March 2009, with Actor & Director Ramesh Aravind personally giving away Bevu-Bella to special children from Samarthanam Trust & lucky customers at the Airtel Relationship Centre, Bannerghatta road. BIG FM broadcasted live from the Airtel lobby for 3 hours between 5 – 8pm and lucky customers got a chance to meet their favourite star and win cool prizes every hour.


BIG 92.7 FM, Bangalore salutes women in male dominated professions

March 9, 2009

Bangalore 8 Mar: International Women’s Day is celebrated as a recognition of the inner strength, courage, values and dignity that embodies a woman. Bangalore’s No 1 FM station, BIG 92.7 FM has chosen this day to pay homage to the success stories of the ‘woman of today’ and do away with all negative influences that try to suppress her one of the largest being eve teasing.

Women's Day celebrations at BIG FM office with lady bus conductors, taxi & auto drivers along with RJs Shruthi, Nethra & Rashmi

Women's Day celebrations at BIG FM office with lady bus conductors, taxi & auto drivers along with RJs Shruthi, Nethra & Rashmi

In ensuring that the subject comes to the fore in its true sense, the Station, hosted Sandalwood actress Jennifer Kotwal who voiced her issues against the menace, which does not escape any woman. In order to ensure listeners can identify with the issue and come forth to voice their opinions, the Station also hosted lady taxi drivers, lady auto drivers and lady bus conductors – essentially women in unconventional and male dominated roles, to launch the campaign against ‘Eve Teasing’ at the BIG FM Studios on Friday, 6th March.

RJ Rashmi with Gayathri (auto driver) & BMTC lady bus conductors

RJ Rashmi with Gayathri (auto driver) & BMTC lady bus conductors

Amongst those invited were Gayathri, a young engineering college student who also works as an auto driver, as well as Manjula and Aruna – who have adopted the profession of cab drivers out of financial necessity. The Station saluted their spirit of conviction in the way they have chosen to lead their lives.

To ensure listeners are well equipped, tips and guidelines on self-protection were also discussed as listeners were invited to share experiences and possible solutions. Taking their commitment to the cause further, the station’s RJs distributed pepper sprays to women on-air while suggesting ways to prepare and protect themselves from future attacks and harassment.

Actress Jennifer Kotwal with lady bus conductors and drivers & RJ Rashmi

Actress Jennifer Kotwal with lady bus conductors and drivers & RJ Rashmi

BIG 92.7 FM’s RJ Shruthi says “Every woman is a mother, sister or a wife & she cannot change the world alone. So men, who care about us, respect us and love us should stand beside us. Only when men and women come together can they successfully create a safe and secure future for the entire society.”

A special Women’s Day video of BIG FM’s female RJs is uploaded on this link below http://www.youtube.com/watch?v=2_-XuVhIg94


BIG 92.7 FM celebrates Bengaluru Habba

February 17, 2009

Airtel Bengaluru Habba, the largest cultural event of the year is back for the 5th consecutive year. This year, Habba is spread over 15 locations for a period of 8 days from 15th to 22nd of Feb and brings with it a series of performances and shows with popular names from across the country. BIG 92.7 FM, the No 1 FM station in the city is the Official Radio Partner for Bengaluru Habba for the second consecutive year. The station on this occasion has lined up a host of on-air programs and live shows to promote this culturally vibrant festival.

RJ Rohith & RJ Rashmi hosting Bengaluru Habba on 21st Feb

RJ Rohith & RJ Rashmi hosting Bengaluru Habba on 21st Feb

BIG 92.7 FM’s popular RJs Rohith & Rashmi hosted the grand inaugural function on 15th Feb while RJs Harsha & Shruthi will be hosting select shows for Habba across different venues and entertain the audiences with their smart wit and humor. BIG RJs will be promoting Habba programs on-air with artist interviews, contests and updates on various artists performing on a day to day basis. VIP passes will also be given away to lucky winners.

RJ Archana & RJ Harsha at Bengaluru Habba

RJ Archana & RJ Harsha at Bengaluru Habba

Speaking on the occasion, Mr. Sunil Kumaran, Cluster Head – Karnataka & Kerala, BIG 92.7 FM said “We are proud to be associated with Bengaluru Habba as their official radio partner for the second time. As the leading FM station with the highest reach in the city we will ensure that the Habba connects with all Kannadiaga and is a huge success this year too. Our RJs will not only help connect Habba with thousands of listeners across the city but also spread the spirit of the festival over the coming week”.

Child artists perform during the grand finale of Habba

Child artists perform during the grand finale of Habba

For more details on the program schedules, pls visit this weblink http://www.bengaluruhabba.co.in

Chamkaisi Chindi Udaisi


BIG 92.7 FM’s Republic Day Musical Parade

January 27, 2009

BIG FM RJ Shruthi, Singer Shamita Malnad, Music Director GuruKiran & RJ Harsha at Republic Day Musical Parade

BIG FM RJ Shruthi, Singer Shamita Malnad, Music Director GuruKiran & RJ Harsha at Republic Day Musical Parade

BIG 92.7 FM Banglore hosted a unique property called the Republic Day Musical Parade, calling people from across the city to come together, showcase their patriotism and salute the spirit of being Indian.

 

As part of its Republic Day Musical Parade, BIG FM invited listeners from various localities across the city to express their patriotism in the form of patriotic songs. Challenging the creativity of listeners, they were also invited to send in self written / composed songs. BIG FM featured these compositions on air. 

On 23rd Jan, the station hosted noted Kannada celebrities like Guru Kiran (Music Director) & Singer Shamita Malnad among others at the studios for a special Republic Day sing-song session along with listeners & BIG FM RJ’s Harsha & Shruthi. The entire group sang various patriotic songs to celebrate our 60th Republic Day and gave special messages on-air. A surprise quiz was held for the listeners on topics related to our country’s freedom and constitution with special prizes given away by the celebrities to the winners. 

Apart from this, the Station’s outdoor broadcasting teams hosted live links with people ranging from singer groups, corporates, schools and colleges, theatre groups, housing localities and many more – touching thousand of people across the city and getting them to sing patriotic songs together as a group, thus imbibing one-ness and pride of being an Indian. The sing-song culminated with the groups singing the Vande Mataram together.


BIG FM launches RJ hunt in Bangalore

November 10, 2008

RJ console in BIG FM

RJ console in BIG FM

BIG 92.7 FM Bangalore station is hosting the BIG RJ Hunt wherein the winner will get an opportunity to train and work as an RJ. This four-week long activity will be held from 10 November – 6 December.

BIG 92.7 FM is calling for entries from 10 November through IVR (Interactive Voice Response system) using phone no. 5055454 where listeners will be asked to complete a sentence with a witty and funny response. A BIG FM OB bus along with RJ Rohith will be traveling across the city targeting colleges where he will audition interested participants. Last date for receiving entries is 28 November, post which these entries will be screened and shortlisted. The semi-finals will be held at a popular mall in the city on 29 November.

A total of only 20 candidates from across Bangalore will be shortlisted based on their wit, humor, voice and confidence levels. They would then compete against each other at an outdoor venue from which only the top four finalists will be picked by the judges. These four finalists will get to co-host various shows like Big Coffee, Bari Bindaas, Hip Hip Hurray, No Tension and Love Maadi Nodu and invite listeners to vote for themselves. Based on the SMS responses received from the listeners, the winner will be picked on 6 December and will be trained to become an RJ at BIG FM.

BIG 92.7 FM cluster head, Karnataka and Kerala Sunil Kumaran said, “Through the BIG RJ Hunt we are looking for youngsters who are skillful, verbally talented and confident and have a good ear for music. We believe the city has rich talent and all that these youngsters require, is a platform to express themselves, which we are offering. This is definitely a move in the right direction for those aspiring for a career as an RJ.”

 

Check this video on Youtube.com http://www.youtube.com/v/b5jmCrMuzt0


Celebrate Diwali with BIG DIWALI BONUS on 92.7 fm

October 23, 2008

Sprucing up the festival of lights this year, BIG 92.7 FM is offering a volley of Diwali surprises especially gift-wrapped for its listeners to make this year’s festive shopping the BIGgest yet the most economical affair for them.

 

As a part of the on-air offering, BIG FM, starting from 20 October, will run on-air quizzes across its shows from 7.00 am to 9.00 pm, in which listeners stand a chance to win cash prizes and other goodies like mp3 players and laptops. The weekend shows also promises some great Diwali prizes for quiz winners.  Starting from 20 October, listeners across the stations can tune-in during the morning show and evening show and answer some fun questions asked by the RJs Harsha, Shruthi and Rohith or play jackpot games to win cash prizes worth thousands. During the Mid-morning and afternoon shows, listeners can tune-in to win Diwali prizes like mp3 players, laptops and many more gratifications.

 

The high decibel on-ground promotion of the blockbuster property BIG Diwali Bonus is being carried out across Bangalore & other metros starting from 20 October. As a part of the on-ground offerings, a mobile studio will be seen travelling across the city talking to listeners and distributing goodies to lucky winners.   

 

Apart from giving away cash and gifts on-air, the station is also initiating a social campaign where every listener has the opportunity to bring light into someone’s life during this Diwali. In association with Lion’s Eye Hospital, the station is organising a camp for its employees and listeners to pledge their eyesight. The camp will be held on 24th October between 3.30 – 5.30pm at BIG FM Office, #20, Reliance Energy Building, 5th Cross, 5th Block, Koramangala, Bangalore – 95.


RJ’s Harsha n Shruthi on-air for 92.7 hrs – for first time in Bangalore

August 18, 2008

Yes.. this station is on a roll.. Two week back they concluded their Bail the Jock activity at Forum Mall and last week was a unique RJ Marathon inspired by the Beijing Olympics.

Swimming Champ Shikha Tandon flags off the RJ Marathon float

Swimming Champ Shikha Tandon flags off the RJ Marathon float

BIG FM Bangalore’s breakfast jocks RJ’s Harsha & Shruthi attempting to be on air for a duration of 92.7 hours started their marathon attempt on the 11th of Aug at 2pm and successfully completed it on the 15th of Aug at 11am. Olympian & National Swimming Champion Shikha Tandon flagged off this marathon while Singer Chaitra and Karnataka’s most sought after Music Director and Composer Mr Mano Murthy came in to support the RJs. Mr Mano Murthy also shared his experiences and the new projects that he is currently working on while Chaitra sang bits of her popular tracks on-air.

 

Singer Chaitra with RJ Harsha & Shruthi during RJ Marathon

Singer Chaitra with RJ Harsha & Shruthi during RJ Marathon

 

 The flow of celebrities continued on 12th Aug with popular Music Director Raghu Dixit visiting the RJ’s in the morning while Actor Srinagar Kitty came in to support the RJs during the later half of the day.

 

Music Director & Composer Mano Murthy at BIG FM to support RJ Marathon

Music Director & Composer Mano Murthy at BIG FM to support RJ Marathon

 

 August 13th saw Actors Prajwal Devaraj & Tilak at the BIG FM studios while Aug 14th had the popular sandalwood actor Pooja Gandhi who came to celebrate the 72 hour mark along with RJ Harsha & RJ Shruthi.

 

Music Director Raghu Dixit with RJ's Harsha n Shruthi at RJ Marathon

Music Director Raghu Dixit with RJ

 

 “Both Harsha and I are overwhelmed with the response that we have received from our listeners and celebrities who came over to personally support and encourage us. They have given us the much needed boost to complete our target of 92.7 hours on the morning of 15th Aug” said an excited RJ Shruthi.

Actor Tilak at BIG FM for RJ Marathon

Actor Tilak at BIG FM for RJ

Actor Pooja Gandhi, RJ Shruthi, Radhika (Pooja's Sis) and RJ Harsha

Actor Pooja Gandhi, RJ Shruthi, Radhika (Pooja

Sandalwood actor Pooja Gandhi with sister Radhika at RJ Marathon
Sandalwood actor Pooja Gandhi with sister Radhika at RJ Marathon

RJ Shruthi & RJ Harsha jailed on 2nd Aug

August 1, 2008

Yes… that’s rite. BIG FM’s breakfast RJ’s Harsha & Shruthi will be jailed at Forum Mall stating from morning of 2nd Aug. They are fighting for a social cause – trying to educate the citizens of Bangalore on the issues of public hygiene and cleanliness.

They are requesting their listeners and public to come forward and punch a punching bag which depicts all the Susu Uncles and Garbage Aunties of Bangalore. The more you punch the bags, the better is their chance of coming out from the jail.

Venue: Forum Mall

Date: 2nd & 3rd Aug

TIme: 10am onwards

Celeb Visits: 4.30pm onwards on 2nd Aug


BIG FM urges people to care for their Bengaluru

August 1, 2008

BIG 92.7 FM Bangalore recently initiated a new campaign to connect with its listeners and trash out the issues faced by a common Bangalorean. Aptly titled ‘Bendethu Bengaluru’ this 2 week long campaign addressed one major issue everyday starting from 7th July and went on till the 19th of July. This was an opportunity for the residents of the city to speak up and discuss issues ranging from bribery & traffic problems to public hygiene and the likes.

As a continuation of this campaign, BIG FM conducted an awareness activity on Public Hygiene at BDA complex in Koramangala on 16th July and covered other parts of the city during the day. It is basically to create awareness among the public on how to keep themselves and their surroundings clean.

RJ Harsha & RJ Shruthi were present during this activity and educated the public on how to keep our surroundings clean while giving away goodies.

Speaking on this occasion, RJ Shruthi said, “Like the popular quote – Charity begins at home; we Rj’s at BIG FM have started implement various simple methods of contributing towards the betterment of namma Bengaluru before we start preaching about it on air. Hope we get support from our listeners and residents of the city to make Bengaluru a clean & green city again”


BIG FM Bangalore launches a unique campaign called ‘Bendethu Bengaluru’

July 7, 2008

BIG 92.7 FM Bangalore, the No. 1 FM station in the city (* Source: RAM) has initiated a new campaign to connect with its listeners and trash out the issues faced by a common Bangalorean. Aptly titled ‘Bendethu Bengaluru’ this 2 week long campaign will address one major issue everyday starting from 7th July and will go on till the 19th of July. This is an opportunity for the residents of the city to speak up and discuss issues ranging from bribery & traffic problems to public hygiene and the likes.

 

To press the humour button in every Bangalorean, a smart and witty angle will be taken towards these problems coupled with mimicking popular celebs on air. Each show will take a specific angle to the topic of the day. The Breakfast & Evening drive time jocks will ask survey based questions on the day topic with one lucky listener winning the ‘No Thank You’ award in every show along with other goodies.

 

As a culmination to this two week campaign, the Breakfast jocks RJ Harsha and RJ Shruthi will take up the top 3 issues for Bangalore and request the listeners to vote for the most popular issue boggling the city today. They will then be jailed for a day and will be bailed out only when they receive 9027 votes of support from their listeners.

 

To create the necessary buzz on-ground, some of these major issues will be discussed at forums across the city along with local celebrities and government bodies. Hoardings at prominent locations along with floats will sport the topic of the day and request participation via sms and call-ins.

 

List of topics discussed from 7th of July to 19th of July’08

 

         7th        – Pot Holes

         8th        – Bribery – Lancha!!

         9th        – Cool Kannada

         10th      – Traffic

         11th      – World Population Day – Control Maadi

         12th      – Ban on dancing

         14th      Dress codes in colleges

         15th      – Public Hygiene

         16th      – Monsoons – Rain or Pain?

         17th      – A/C City Ya Hot City

         18th      – Call Center Phenomenon

         19th      Garden or Garbage?

Keep watching this space for more info and pictures of the activity as it happens…