Airtel, Karnataka’s number one mobile network, joined hands with BIG 92.7 FM, Bangalore’s No. 1 FM Station for an initiative titled “Bekadashtu Bella” UGADI initiative. As part of this initiative, 50 kiosks were set up across Bangalore to distribute Bevu-Bella to as many people as possible and wish them joy and good fortune this UGADI – the Kannada New Year. Airtel hello tunes scratch cards were offered to those receiving Bevu-Bella from the kiosks and few lucky ones also stood chance to win Airtel goodies. The winners were also taken on air where they could wish the entire city.
Actress Neetu, Music Director Mano Murthy celebrated ugadi with BIG FM RJs Shruthi, Rashmi & Harsha
40 lucky BIG FM listeners got to meet their favourite Kannada movie stars like Pooja Gandhi, Mano Murthy, Neetu, and personally receive Bevu-Bella along with sweets and best wishes from them. Intended to connect with approximately 50,000 people across Bangalore, Mysore, Mangalore & Udupi, this was a unique initiative to bring people together on the happy occasion of Ugadi. The station also saw Aindritha Ray visiting the BIG FM studios to wish her listeners.
Actress Pooja Gandhi with BIG FM listeners during ugadi celebrations at shoot location
Actress Aindritha Ray with RJ Harsha at BIG FM studios during Ugadi
50 Airtel – BIG FM kiosks were set up across various locations in Bangalore to present Bevu-Bella to people. Indiranagar, RT Nagar, Malleshwaram, Rajajinagar, Basaveshwaranagar, Shivajinagar, K.R. Market, Basavanagudi, Koramangala, Jayanagar, Banashankari, Banaswadi, Kammanahalli and KR Puram were the areas selected. 10 kiosks spread across Mangalore, 5 kiosks in Mysore and one kiosk in Udupi also distribute Bevu-Bella to the people on 26th March 2009.
Actor & Director Ramesh Aravind with blind children from Samarthanam Trust during Ugadi celebrations
The Airtel – BIG FM Ugadi festivities culminated on 27th March 2009, with Actor & Director Ramesh Aravind personally giving away Bevu-Bella to special children from Samarthanam Trust & lucky customers at the Airtel Relationship Centre, Bannerghatta road. BIG FM broadcasted live from the Airtel lobby for 3 hours between 5 – 8pm and lucky customers got a chance to meet their favourite star and win cool prizes every hour.
