Big 92.7 FM says – Bhagvan Ke Naam Pe Dede

Special backdrop on BIG Bus where people can pledge to vote by signing their names

With the national elections just around the corner, BIG 92.7 FM came up with another unique campaign called ‘Bhagvan Ke Naam Pe Dede’. This campaign was aimed at giving listeners a completely local flavor of the forthcoming elections in a smart & witty manner. An election special, where people got to express and vote on different aspects of elections like Best Publicity Stunt by Netha or Most Common Promises made by Nethas.

Guinness Record Holder Master Kishan with children promoting Voting for a better tomorrow

To create strong visual impact, the station planned a unique get-together with school children on the 21st of April at Bangalore Central mall. With the thought of creating a better future for our children, a large graffiti board was sporting messages by children to communicate the importance of voting & choosing the right candidate. This program was kicked off by the famous child artist Master Kishan who holds the Guinness Record for being the World’s Youngest Film Director.

RJ Rashmi & Master Kishan at BIG FM's campaing on Voting

Children's handprints to support BIG FM's voting campaign

This campaign which began on April 13th focussed on one element each day and got listener votes for the day’s topic. The voting process was high on interaction where listeners came on air and shared their views on each element.

The BIG Bus acting as a mobile voting booth covered various parts of the city encouraging people to share their views. BIG FM RJs accompanied this bus educating residents on the importance of voting and getting people to take a pledge by signing on the bus.

BIG 92.7 FM’s US Connection

RJ Harsha who host’s BIG COFFEE on BIG 92.7 FM  has been chosen to be part of the 5 member team visiting Rotary International district 5950, Minneapolis in Minnesota, for a month in April’09.

Rotary International as part of their annual Rotary Group Study Exchange programme (GSE) selects professionally acclaimed youngsters with multiple talents, to visit a partnering district in the United States of America each year. Selection to the programme is through a series of rigorous interviews and group discussions. BIG FM’s RJ Harsha who participated in this selection process was eventually chosen to be a part of this 5 member team based on his unique talents & past contributions towards the field of media entertainment.

RJ Harsha will be hosted by various American families over the duration of a month and will be taken on vocational visits to major radio stations in Minneapolis area apart from sharing our cultural background across various platforms. This is the first time that an RJ has been selected to be part of the program.

An excited RJ Harsha says “I’m extremely thankful to Rotary International for having chosen me to be one of the ambassadors for this prestigious GSE program. I hope to share my experiences with my international counterparts and bring back best practices to the industry back home”.

RJ Harsha with GSE Team members from Minneapolis, USA - Jay & Adrienne

The station also recently hosted the incoming team members of Minneapolis who visited the BIG FM studios. These excited individuals shared their experiences of being in a culturally vibrant land and wished BIG FM listeners on-air.

Airtel & BIG 92.7 FM reached out to Bangaloreans this Ugadi

Airtel, Karnataka’s number one mobile network, joined hands with BIG 92.7 FM, Bangalore’s No. 1 FM Station for an initiative titled “Bekadashtu Bella” UGADI initiative. As part of this initiative, 50 kiosks were set up across Bangalore to distribute Bevu-Bella to as many people as possible and wish them joy and good fortune this UGADI – the Kannada New Year. Airtel hello tunes scratch cards were offered to those receiving Bevu-Bella from the kiosks and few lucky ones also stood chance to win Airtel goodies. The winners were also taken on air where they could wish the entire city.

Actress Neetu, Music Director Mano Murthy celebrated ugadi with BIG FM RJs Shruthi, Rashmi & Harsha

40 lucky BIG FM listeners got to meet their favourite Kannada movie stars like Pooja Gandhi, Mano Murthy, Neetu, and personally receive Bevu-Bella along with sweets and best wishes from them. Intended to connect with approximately 50,000 people across Bangalore, Mysore, Mangalore & Udupi, this was a unique initiative to bring people together on the happy occasion of Ugadi. The station also saw Aindritha Ray visiting the BIG FM studios to wish her listeners.

Actress Pooja Gandhi with BIG FM listeners during ugadi celebrations at shoot location

Actress Aindritha Ray with RJ Harsha at BIG FM studios during Ugadi

50 Airtel – BIG FM kiosks were set up across various locations in Bangalore to present Bevu-Bella to people. Indiranagar, RT Nagar, Malleshwaram, Rajajinagar, Basaveshwaranagar, Shivajinagar, K.R. Market, Basavanagudi, Koramangala, Jayanagar, Banashankari, Banaswadi, Kammanahalli and KR Puram were the areas selected. 10 kiosks spread across Mangalore, 5 kiosks in Mysore and one kiosk in Udupi also distribute Bevu-Bella to the people on 26^th March 2009.

Actor & Director Ramesh Aravind with blind children from Samarthanam Trust during Ugadi celebrations

The Airtel – BIG FM Ugadi festivities culminated on 27^th March 2009, with Actor & Director Ramesh Aravind personally giving away Bevu-Bella to special children from Samarthanam Trust & lucky customers at the Airtel Relationship Centre, Bannerghatta road. BIG FM broadcasted live from the Airtel lobby for 3 hours between 5 – 8pm and lucky customers got a chance to meet their favourite star and win cool prizes every hour.