Big 92.7 FM shines at the 2008 BIG BANG AWARDS

BIG 92.7 FM, India’s No1 FM station has emerged victorious at this year’s Big Bang 2008 Awards which concluded in Bangalore recently. The radio station won Gold & Silver in the Cinema and OOH category respectively which was entered by Mudra Radar.

BIG 92.7 FM won Gold for Best Media Innovation: “Are you in the spotlight” under Cinema category and Silver for Best Innovation: “Big Live” for the Out of Home category. This win gives a boost to Mudra Radar which has flawlessly executed these campaigns for BIG FM across the country.

The concept: of ‘Are you in the spotlight’:

How it works: a few seconds after the film interval, a spotlight sweeps across the auditorium, searching for one fortunate and lucky face. A voice over along with slide of ‘Ye Spotlight Jispe Giregi …Uski Life Banegi’ gets displayed on the screen, which creates great excitement and stir among the audiences in the theater. Once the winner is selected he/ she gets instant gratification with goody bags etc. from BIG 92.7 FM. A truly interactive session, this is a truly ‘Life Banao’ moment for the lucky winner.

BIG FM's BIG BANG GOLD AWARD

Speaking on the occasion, Mr Anand Chakravarthy, VP – Marketing, BIG 92.7 FM said, “We have always believed in creating exciting formats to entertain our listeners be it on air or on ground. We have been instrumental in executing unique properties like Chipak Ke Jeeto, Sing with Sonu Contest and the likes which stood out in the cluttered FM space. We are extremely delighted with this win and look forward to many more exciting and unique marketing efforts in the future.”

The Advertising Club, Bangalore’s Awards for Excellence in Advertising and Media, Big Bang – 2008 event was held on 7 November at Palace Grounds. Initiated in 1987 for the Bangalore ad fraternity, the Big Bang Awards are now a national awards ceremony recognising creativity in all forms of advertising. This year over 30 agencies sent their entries for 54 categories which amounted to a total of about 450 entries. A panel of eminent judges from advertising, marketing and media background were involved in judging these entries.

This annual award has been gaining popularity over the years with the number of entries doubling each year with small and mid-sized agencies coming forward to participate. With the competition getting tougher, only the best stand a chance to win.

BIG FM launches RJ hunt in Bangalore

RJ console in BIG FM

BIG 92.7 FM Bangalore station is hosting the BIG RJ Hunt wherein the winner will get an opportunity to train and work as an RJ. This four-week long activity will be held from 10 November – 6 December.

BIG 92.7 FM is calling for entries from 10 November through IVR (Interactive Voice Response system) using phone no. 5055454 where listeners will be asked to complete a sentence with a witty and funny response. A BIG FM OB bus along with RJ Rohith will be traveling across the city targeting colleges where he will audition interested participants. Last date for receiving entries is 28 November, post which these entries will be screened and shortlisted. The semi-finals will be held at a popular mall in the city on 29 November.

A total of only 20 candidates from across Bangalore will be shortlisted based on their wit, humor, voice and confidence levels. They would then compete against each other at an outdoor venue from which only the top four finalists will be picked by the judges. These four finalists will get to co-host various shows like Big Coffee, Bari Bindaas, Hip Hip Hurray, No Tension and Love Maadi Nodu and invite listeners to vote for themselves. Based on the SMS responses received from the listeners, the winner will be picked on 6 December and will be trained to become an RJ at BIG FM.

BIG 92.7 FM cluster head, Karnataka and Kerala Sunil Kumaran said, “Through the BIG RJ Hunt we are looking for youngsters who are skillful, verbally talented and confident and have a good ear for music. We believe the city has rich talent and all that these youngsters require, is a platform to express themselves, which we are offering. This is definitely a move in the right direction for those aspiring for a career as an RJ.”

 

Check this video on Youtube.com http://www.youtube.com/v/b5jmCrMuzt0