BIG FM Bangalore launches a unique campaign called ‘Bendethu Bengaluru’

BIG 92.7 FM Bangalore, the No. 1 FM station in the city (* Source: RAM) has initiated a new campaign to connect with its listeners and trash out the issues faced by a common Bangalorean. Aptly titled ‘Bendethu Bengaluru’ this 2 week long campaign will address one major issue everyday starting from 7^th July and will go on till the 19^th of July. This is an opportunity for the residents of the city to speak up and discuss issues ranging from bribery & traffic problems to public hygiene and the likes.

 

To press the humour button in every Bangalorean, a smart and witty angle will be taken towards these problems coupled with mimicking popular celebs on air. Each show will take a specific angle to the topic of the day. The Breakfast & Evening drive time jocks will ask survey based questions on the day topic with one lucky listener winning the ‘No Thank You’ award in every show along with other goodies.

 

As a culmination to this two week campaign, the Breakfast jocks RJ Harsha and RJ Shruthi will take up the top 3 issues for Bangalore and request the listeners to vote for the most popular issue boggling the city today. They will then be jailed for a day and will be bailed out only when they receive 9027 votes of support from their listeners.

 

To create the necessary buzz on-ground, some of these major issues will be discussed at forums across the city along with local celebrities and government bodies. Hoardings at prominent locations along with floats will sport the topic of the day and request participation via sms and call-ins.

 

List of topics discussed from 7^th of July to 19^th of July’08

 

•         7th        – Pot Holes

•         8th        – Bribery – Lancha!!

•         9th        – Cool Kannada

•         10th      – Traffic

•         11th      – World Population Day – Control Maadi

•         12th      – Ban on dancing

•         14th      – Dress codes in colleges

•         15th      – Public Hygiene

•         16th      – Monsoons – Rain or Pain?

•         17th      – A/C City Ya Hot City

•         18th      – Call Center Phenomenon

•         19th      – Garden or Garbage?

Keep watching this space for more info and pictures of the activity as it happens…

BIG FM goes to Singapore with BIG BOLLYWOOD 96.3 FM

From July 1, 2008, the airwaves of Singapore will resonate to a new tune, the tune of Bollywood. As Singapore’s Radio Network MediaCorp, joins hands with India’s leading FM Network BIG 92.7 FM to offer the local populace, Singapore’s only Bollywood Radio Station aptly christened ‘BIG Bollywood 96.3 FM’. The radio station will broadcast ‘live’ Bollywood entertainment everyday from 5:00pm to 8:00pm, which will include Bollywood Hits from the 2000’s onwards. The Station is targeted at Asians who love Bollywood and seek Bollywood entertainment. This collaboration between the two media powerhouses will cater to the entertainment requirements of not only the fast growing Indian expat community in Singapore, but also all Asians who enjoy Bollywood music and content.

 

The programming mix has been put together after much research, to offer an increasingly large base of Bollywood fans their daily dose of music and content. The wholesome entertainment mix has been put together, after much research of the local tastes and requirements to ensure ultimate listener pleasure. The programming mix will largely cover:

§         Interesting Bollywood gossip and trivia

§         An interview with a Bollywood celebrity every day

§         Humor capsules from India’s best comedians Shekhar Suman, Raju Shrivastav and Sunil Pal and

§         News from India – covering general news, financial news as well as sports news

The programs are designed to cater to all sections of the Asian community seeking Bollywood entertainment back in Singapore.

MediaCorp Radio operates 13 local FM stations, including 6 English stations, 3 Chinese stations, 2 Malay stations, 1 Indian station and an International Channel. MediaCorp Radio also offers discerning listeners interference free and CD sound quality music through its Digital Radio service.