BIG 92.7 FM brings to you ‘LOVE STORY 2050’

June 12, 2008:

BIG 92.7 FM, India’s No.1 FM Station has exclusively partnered with ‘LOVE STORY 2050’, a futuristic sci-fi love story presented by ADLABS FILMS and BAWEJA Movies. A racy love story, the film marks the debut of Harman Baweja supported by Bollywood heartthrob Priyanka Chopra. Also starring in the film are Boman Irani and Archana Puran Singh among others. The film, which sees a world wide release on July 4^th, would enthrall cine goers with visual effects no less than a Hollywood flick, specially designed by John Cox and Weta Workshop.

 

Harman Baweja was on BIG 92.7 FM’s Breakfast Show—Big Chai hosted by the very popular RJ Archana Jani in Mumbai on June 16^th. To add to the zing, both Harman and Priyanka offered a complete treat to listeners, as they were heard for the first time ever on radio, through the day, answering questions from fans across the day on air. BIG 92.7 FM will be offering a great opportunity for the film to garner national-wide reach and popularity while connecting to fans across 35 cities of India.

 

June 24^th premiered the interview with the Music Director, which put a beginning to a series of interviews with singers running into the 28th of June, again promising unmatched entertainment to listeners. This was followed by a playout of each song from the album exclusively for 7-10 days across all BIG 92.7 FM Stations, nationally.

 

Apart from the strategic music promotions, there were contests woven around the film and the final gratification would be an invitation to the exclusive BIG premier of ‘LOVE STORY 2050’ where listeners would get to watch the film with the star duo. The programming content would hover around futuristic developments of the country, witty predictions about the future involving a tete-a tete with the stars, coupled with interesting trivia from the film.

 

Harman Baweja said, “I am very excited about Love Story 2050 which marks my debut in Bollywood, and I am really looking forward to our association with BIG 92.7 FM for this special project. They are an extremely popular Radio Station, have innovative programmes and tremendous reach across the country. We are thankful to BIG 92.7 FM for their support and cooperation and look forward to a great partnership.”

Synopsis-Love Story 2050

Boman Irani plays an eccentric scientist who has dedicated 15 years of his life into building a Time Machine. In the promos Boman is shown jubilating with his successful invention. The character played by Harman Baweja along with his girlfriend (Priyanka Chopra) sets out on a journey to the year 2050 through the time machine. Then, they land in a futuristic Mumbai having flying cars, holograms, robots and Indian ninjas, androids, and laser guns. The story moves further from there. The movie revolves around the invention of a time machine which allows the couple to time travel to know more about their life in the year 2050. Priyanka will play a double role in the movie. Both her characters are contrast of each other. One belongs to present and other to the future. Her first character is of a coy girl next door from the present whereas, the other one is of a bold and headstrong girl from the future.

BIG 92.7 FM & SIFY CYCLE FOR A GREENER ENVIRONMENT

5 June Bangalore:

Greener environments are surely what we need at this hour of ecological and environmental imbalances and BIG 92.7 FM in association with Sify championed the cause, through the BIG 92.7 FM World Environment Day Cyclathon, presented by Sify, across the 6 cities of Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. The Cyclathon, as the name suggests was an innovative and fun mode of creating awareness to the Stations large youth listener base on the role that each of us can play in reducing pollution levels and making our cities a cleaner and greener place to live in.

 

The on air promotions led to participation in huge numbers, where people from across the city came together, bicycles in tow and cycled their way through the Cyclathon venue. The event was flagged off by Kannada actress Duniya Rashmi and actor Nagakiran along with the breakfast jock RJ Harsha amidst cheering participants. To ensure adequate medical support to the cyclists, a full fledged medical team of experts accompanied participants through the Cyclathon. At the end of the Cyclathon, one lucky participant won a brand new bicycle through a fun contest.

The on-air promotions for the event began a week in advance with RJ’s providing environmental tips and inviting listeners to participate in this rally. BIG FM gave away 14 bicycles on air to lucky listeners on the 5^th of June as part of its initiative to promote the cause which were sponsored by TI Cycles. The event culminated with the on ground event amid much fun and frenzy, which caused a great stir among not just the participants, but bystanders and onlookers who were as influenced and appreciative of the initative.

BIG 92.7 FM urges Bangaloreans to say ‘NO’ to Tobacco

BIG 92.7 FM, Bangalore celebrates ‘World No Tobacco Day’ with a difference. With an aim of spreading awareness regarding the dangers of smoking amongst youth, the station initiated an on-air and on-ground activity titled ‘Dhum Iddiya’ (Do you have Guts) where the team challenged smokers against smoking and advised them against it. A dummy in the shape of a huge cigarette was carried as a dead body across various parts of the city with high footfalls to create strong visual impact.

Bangaloreans participated in this drive with complete enthusiasm. Many youths came forward and stubbed their cigarettes and took an oath to never smoke again and spread the awareness against tobacco consumption. People were encouraged to join and support their opposition against tobacco consumption by signing on a BIG BANNER. An OB van, carrying BIG FM RJs gave live updates of the on-ground activity.

Starting 29^th May, a Yamraj character on-air made listeners aware of the ills of tobacco and gave interesting alternates to smoking!! The character also stressed on the various things that could be bought by saving on the cost of cigarettes. Bytes of prominent citizens and cancer patients (suffering due to tobacco consumption), was aired to gather greater appeal on the subject and provide a better perspective.

Speaking on the occasion, Sunil Kumaran, Cluster Head – Karnataka & Kerala, BIG 92.7 FM, said “We believe in talking to the audience in their language and since we are targeting youth and want to make them aware of the ills of smoking we have taken a unique, humorous route to communicate a serious message. We believe this will connect better with the youth rather than preaching to them about the ills of smoking”